TECHNICAL SKILLS
Indesign
Photoshop
Illustrator
Elementor
Figma
Illustration
After Effects
Canva
PowerPoint
WORKING KNOWLEDGE
Brand identity
Digital campaigns
Photo direction and retouching
Package design
Mock-up and project presentation
Color theory
Print design
File conversion and management
Pre-press
ADA Accessibility Compliance
Template creation
Typography
Book printing
Large and small-scale signage
Motion graphics
Karen Roberson is a cat enthusiast who lives in the land of the proper crab cake. A driven designer with more than 15 years of experience in promotional marketing design and corporate branding. Brings a passion for content and forging relationships with coworkers and clients, as well as a strong work ethic and creative personality.
Experience
2025–2026 | scale | graphic and production designer
Created marketing engagement while balancing production details—like pre-press, versioning, and rolling out brand systems. Also supported further with template-creation, motion graphics, and photo research. Clients included ServiceNow, OPEI, and Hilton.
2021–2025 | bixal | Brand designer
Brought the Bixal vision to life by translating the brand into compelling visuals and inspirational messaging. Collaborated closely with cross-functional teams to ensure the consistency necessary to effectively communicate brand stories. Created and distributed internal and external templates, printed collateral, and social posts and campaigns, as well as developing and producing swag, managing and approving brand materials, and curating photography.
2018–2021 | HZ | Designer, Production
Crafted integrated national marketing campaigns for major corporations and nonprofits. Collaborated with multiple creative teams to deliver production-ready files for the entire spectrum of web assets and print collateral, drawing on a diverse skill set, from original illustration to photo retouching. Clients included VW of America, NVR, NEA, Sunrise, Ryan Homes, and 2U.
2011–2018 | RLPG | Graphic Designer
Created brochures, catalogs, postcards, magazine ads, and other promotional pieces for an independent publisher specializing in academic publishing and government data. Supported editorial and marketing departments to curate content for multiple academic areas, publishing imprints, and partnerships.
2014–2018 | BronyCon | Designer and artist
Aided an experienced team to deliver art and product design for a fan event with over 10,000 attendees, including guest announcements, program books, signage, merchandise (socks, pop sockets, challenge coins, t-shirts etc.) and more.
2011–present | freelance
Provide full branding package and product launch services, including signage, invitations, brochures, landing pages/websites and t-shirts.
Education
University of Maryland, Baltimore County Bachelor of Arts, Graphic Design.
School of Motion: After Effects Kick Start
School of Motion: Animation Bootcamp